Best Digital Marketing Strategies During Covid 19

We are now at a juncture where everything seems to be going online. Covid 19 pandemic has been a major influence for businesses to adapt into digitalization. Though this abrupt change in social variables due to pandemic affects financial stability, a new growth trajectory has been set and businesses focus their survival on unconventional strategies. 

Digital marketing is also evolving with this sudden global crisis. Once a future prospective for business expansion is now a new normal. 

Blogging 

Blogging has been a major way of grabbing opportunities for small businesses. As things have changed during this time businesses can reach their targeted customers through relevant content driven strategy. It is better to update covid 19 related information in the FAQs section of your website. 

Loss aversion strategy 

In behavioural economics loss aversion is a term for the situation where everyone prefers avoiding loss over gain. We have a bias towards losing something we already possess. We always process loss and gain differently, former makes you more unhappy bqut latter makes you only less happy. Let's come to the digital marketing scenario, we make an advantage of this human bias by providing free subscription or free access for a shorter period and the customer tends to not give up what he possessed or used to. The same is the strategy of some online food delivery firm that provides free delivery over a period of time. 

Reward system 

We are biased to crave for rewards in every aspect of life. Properly rewarding customers in their engagements can improve brand visibility. 

Monetary rewards are not always necessary to hook the customers but a simple recognition like providing badges or other benchmark achievements also bring the results.